Marketing news

Facebook dominates UK social networking as Twitter leaps

23 Jul 08

Facebook dominates UK social networking with 45.29% of the market, almost double the share of second-placed Bebo and three times more than MySpace, as micro blogging site Twitter shows major growth. According to the latest figure from Hitwise this is an 188% increase compared with a year ago for Facebook.

Beyond Google: Meta-search engines help online marketers

23 Jul 08

For businesses that market wholly or partially online, it may seem that three words are the only way to get more customers: search engine optimization (SEO). Typically, the search engines being referred to are: Google, Yahoo, and MSN. These three engines have almost become interchangeable with the phrase "do a search", so much so that the word "Google" has entered the English lexicon as "find information".

Why Google AdWords site targeting usually doesn't work

When you buy ads direct from a publisher they usually charge a premium rate above what that ad inventory would sell for if it was sold through an automated ad auction.

Yahoo! profits drop 19% despite revenues rise

Yahoo! has reported a 19% drop in second-quarter post-tax profits to $131m (£66m), although revenues at the search giant grew by 6% to $1.8bn.

More news stories

Internet users refuse to put up with intrusive ads	23/07/08
Google buys Russian contextual ad firm	22/07/08
Mainstream media benefits from outbound links - study	22/07/08
Redesigned Facebook offers new features	22/07/08
Icahn calls off Yahoo! battle and joins board	22/07/08
Downturn hits web giants in US	21/07/08
.me domain names go up for grabs	21/07/08
Google beats Microsoft to become UK's top brand	21/07/08
BBC hands three-year online survey task to eDigital	21/07/08
Why you don't want Michelangelo working on your site	18/07/08

Visit the News Archive